Uber Eats No Repeats
Aussie love the The Australian Open, but we all hate the repetitive ads. Some spots play up to 1,900 times during the tournament. So we made repetition our enemy. We disguised our ads as tennis and made a different one for every day of the tournament, leaving the audience thinking that any tennis moment could be a sneaky Uber Eats ad. Who knows? This could be one right now.
Directed by Johnathan Kneebone
D&AD - WOOD PENCIL, Media
Spikes Asia - GOLD, Media
Spikes Asia - BRONZE, Brand Experience & Activation
LIA - BRONZE, Branded Entertainment, Best Use of Real Time Advertising
AWARD - SILVER, Media, Use of Branded Entertainment & Content
AWARD - BRONZE, Media, Creative use of Media
AWARD - BRONZE, PR & Promotion
The Immortal Awards - FINALIST
Photographed by Chris Tovo