The Grey Wiggle
We needed a BIG Tonight I’ll be Eating campaign that was all about sharing meals together. This meant a group of iconic celebrities coming together in the most unexpected way. Simon Cowell stepped up as the Grey Wiggle and got to say what every parent in Australia was thinking. In a way, aren’t we all Grey Wiggles?
Directed by Alex Roberts
B&T - Best TV Campaign
B&T - Best Ad Campaign (Tonight, I’ll be eating
AWARD - BRONZE, Film, TV Campaign
AWARD - BRONZE, Film, TV Commercials Under 60 Seconds
AWARD - SILVER, Creative Strategy
Spikes Asia - BRONZE, Strategy & Effectiveness
Effie - GOLD, Other Services
Effie - GRAND, Long Term Effects (Tonight, I’ll be eating…)
Previous campaigns
Directed by Nick Kelly
International Campaigns
We’ve also creative directed two Tonight, I’ll be eating campaigns in Taiwan, introducing the platform to the country.
