Carlton Dry Presents: Slabface

Halloween is fun. Deciding on and making a costume is a pain. So, Carlton Dry, an uncomplicated, easy-drinking beer, made last minute spooky outfits, uncomplicated and easy. We created the easiest Halloween costume ever, just grab a slab of Carlton Dry, stab some eye holes, whack it on your head and boom - you’re Slabface.

Then we set about making it a real character with a short horror film, social trailers & OOH, instructional videos & influencers, so no one could question you when you rocked up to the party with a slab on your face.